It is clear to me that many things can be trippy and psychedelic without involving psychedelic drugs, so I’m not going to go into the mysterious beverage that all the YouTube comments are raving about. In this video, the lead singer is the central perceiver of their group hang-out, which involves quite a few different perspectives and her active examination of them.
According to the online Cambridge Dictionary, perspective is “a particular way of viewing things that depends on one’s experience and personality”. I believe that the intended message in this video is that perspective shapes reality, which can be shared yet deeply personal. In this music video, a group of young adults (including the four band members) are seen playing around with different objects such as books plastic lizards and video games while sharing mugs of an unknown beverage. It can be found at and was directed and edited by Haoyan of America. I chose a music video released by the band Crumb in March of 2018 for their song “Locket”. 8th edition, Oxford University Press Canada 2016. This helps us to understand media by seeing it as a complex communication. This structure of communication is centred around the idea that senders and receivers of information are inextricably linked to their shared realities and life perspectives also known as their “universes of understanding”. “The social model sees communication as both structured by and contingent on some shared social element or space” (Gasher et al 13). This media analysis has been built around the Social Model of Communication, shown below (Figure 1.3).
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